Speakers • eTailing Summit | Forum Events Ltd
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Chris Baldwin, VP Marketing at Zoovu

“What happens now? Ecommerce strategies in a post COVID-19 world”

According to McKinsey & Company, in 60 days, e-commerce adoption accelerated to reach 2025 projections during COVID-19 and 75% of consumers intend to continue using digital channels. These changes require new strategies to succeed.

  • Deliver frictionless customer journeys and provide guidance to overcome choice overload across all channels
  • How to increase conversion by 4x while reducing time to purchase and abandonment
  • Lessons from leading brands

Chris Baldwin, VP Marketing, Zoovu

A Cry For Help: Simplify my decision and take my money

Online conversion rates are 7x lower than in brick-and-mortar stores. With so much choice available on digital channels, consumers often fall victim to “choice overload”. How can you simplify the search experience to help shoppers buy?

  • Why ‘choice overload’ is the biggest problem facing shoppers in all categories
  • The fastest way to increase digital sales by 211%
  • Why traditional commerce strategies are no longer enough
  • How to transform the search experience to simplify decision making and increase purchase confidence by 71%