Andy Letting, Head of Digital, GLH.
AI: revitalising and automating email marketing
Demonstrating how AI enhances the customer journey through email and how the data enables modern day marketer to make the right decision faster
- Digital Recap
- What is AI
- What is Marketing Automation
- Content Strategy
- Maximising email conversion
Chris Baldwin, VP Marketing, Zoovu
A Cry For Help: Simplify my decision and take my money
Online conversion rates are 7x lower than in brick-and-mortar stores. With so much choice available on digital channels, consumers often fall victim to “choice overload”. How can you simplify the search experience to help shoppers buy?
- Why ‘choice overload’ is the biggest problem facing shoppers in all categories
- The fastest way to increase digital sales by 211%
- Why traditional commerce strategies are no longer enough
- How to transform the search experience to simplify decision making and increase purchase confidence by 71%
Nick Sohi, Head of eCommerce & Performance, Virgin Atlantic Airways Ltd
Optimising Trading Performance
The purpose of the presentation is to provide an overview of how best to align the customer journey to customer demand.
- Data Usage
- Aligning the customer mindset to onsite merchandising
- A/B testing / Reporting
- Improving traffic quality
Conor McGrath, Head of Clients, UK and Nordics & Katharine Biggs, Content & Marketing Manager, parcelLab
The largest untapped Digital Marketing channel: how retailers are ignoring customers post-checkout and why this needs to change.
- Post-purchase experience
- Untapped marketing channel
- 100 top fashion UK retailers and their customers post-checkout journey
- Customer engagement
- Why personalised delivery communications?
