Speakers • eTailing Summit | Forum Events Ltd
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Alice ter Haar, Founder & Chief Unicorn, Badass Unicorn

“Grow like a Badass Unicorn”

Each of us has the potential to grow as fast and big as $1billion Unicorn start-ups. All we need is personal development so that we can ignite our best possible selves…

  • In this 30-min interactive and practical keynote, you’ll learn how to apply the growth strategies of the world’s most inspiring businesses to turbo-charge your personal growth.
  • This session is a whistle-stop self-awareness and self-empowerment tour where you’ll reconnect with the most important ingredient for personal and professional success – yourself.
  • The output? The self-awareness and motivation to take your potential by the (unicorn) horn by being your most badass self.
  • This session is run by Alice ter Haar, who after spending four years at one of Europe’s fastest growing scale-ups, Deliveroo, now shares this first-hand experience of building a Unicorn company to inspire others.

Chris Baldwin, VP Marketing, Zoovu

A Cry For Help: Simplify my decision and take my money

Online conversion rates are 7x lower than in brick-and-mortar stores. With so much choice available on digital channels, consumers often fall victim to “choice overload”. How can you simplify the search experience to help shoppers buy?

  • Why ‘choice overload’ is the biggest problem facing shoppers in all categories
  • The fastest way to increase digital sales by 211%
  • Why traditional commerce strategies are no longer enough
  • How to transform the search experience to simplify decision making and increase purchase confidence by 71%