According to finder.com, there was a 21% increase in time spent on social media last year, with Facebook & Instagram expected to overtake Google’s share of UK digital ad spending.
To find out more about this trend, Summit recently conducted a Voice of the Customer survey looking at consumers and their social media and social commerce habits and we received some amazing insights…
Did you know that 45% of people often find new products through social media?
Did you know that 60% of users have purchased directly through social?
Did you know that social media users aren’t betrothed to one platform? In fact, on average they use 3.8 different platforms regularly, so you really need to diversify platforms to reach customers through social.
On Thursday 25th at 11am we are hosting the second webinar in The Retail Reset series, “Are you too socially distanced from your customers?” where we will be discussing these insights in much more detail.
Summit’s very own Carl Hutchinson, Marketing Services Product Owner and Darren Wright, Product Strategy Director, will be hosting the session and will be joined by guests Joel Williams from TikTok and Aynsley Peet from Cox & Cox.
If you don’t want to miss this session, please sign up here: https://www.summit.co.uk/the-retail-reset-sign-up-now/.