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WEBINAR REWIND: EU VAT changes – What ecommerce businesses need to know

960 502 Stuart O'Brien

Don’t worry if you missed last week’s Linnworks webinar – You can now re-watch the entire session online!

The rollout of the new ecommerce VAT changes across the European Union took place on 1st July, 2021. These changes, which will impact on the growing number of online traders who are selling across multiple member states within the EU, are aimed at simplifying the seller’s VAT responsibilities.

Linnworks, Avalara and eBay convened for this webinar to find out what specific VAT changes were implemented, how these will impact cross-border trade and what action you need to take to make the most of the new ecommerce VAT package. With the aim of simplifying the collection, reporting and payment of VAT, this package has introduced new schemes such as OSS (the One-Stop-Shop) and IOSS (the Import One-Stop-Shop) and also implemented some changes to previous legislation.

Watch now to hear from Chris Gates – Product Owner, Linnworks, Christophe De Jaeger – Senior VAT Solutions Manager, Avalara, and Isabell Butterwegge – Product Marketing Specialist, eBay, with an overview of the key changes from July 2021 that will impact online sellers. Discover what action you need to take to update your current processes to be compliant, and what the VAT liability changes are for marketplaces and their sellers.

Click Here To Watch Again

Webinar invitation – EU VAT changes: What ecommerce businesses need to know

960 502 Stuart O'Brien

The rollout of the new ecommerce VAT changes across the European Union took place on 1st July, 2021. These changes, which will impact on the growing number of online traders who are selling across multiple member states within the EU, are aimed at simplifying the seller’s VAT responsibilities.

Join Linnworks, Avalara and eBay for this webinar on Thursday 22nd July to find out what specific VAT changes were implemented, how these will impact cross-border trade and what action you need to take to make the most of the new ecommerce VAT package. With the aim of simplifying the collection, reporting and payment of VAT, this package has introduced new schemes such as OSS (the One-Stop-Shop) and IOSS (the Import One-Stop-Shop) and also implemented some changes to previous legislation.

Register now to hear from Chris Gates – Product Owner, Linnworks, Christophe De Jaeger – Senior VAT Solutions Manager, Avalara, and Isabell Butterwegge – Product Marketing Specialist, eBay, with an overview of the key changes from July 2021 that will impact online sellers. Discover what action you need to take to update your current processes to be compliant, and what the VAT liability changes are for marketplaces and their sellers.

Click Here To Register

 

 

 

WEBINAR REWIND: Creating a Winning SCA Strategy in 2021

960 640 Stuart O'Brien

Don’t worry if you missed last week’s insightful Signifyd webinar, Creating a Winning SCA Strategy in 2021 – you can now re-watch the entire session online.

Here’s the premise: As if the challenges of COVID weren’t enough for online retailers to cope with, the second phase of the payments services directive continues, bringing with it its requirements for stronger customer authentication.

This comes with a cost – the cost of compliance, new technologies, training, and potentially negative customer impact. But with that cost also comes opportunity – The opportunity to rethink checkout processes and optimise payments for better conversion than ever before.

Signifyd’s Senior Product Manager of Payment Solutions Shagun Varshney and guest speaker, Forrester Analyst Jacob Morgan, take a deep dice into the issues, covering:-

  • The current state of play for SCA in Europe
  • What ecommerce merchants can learn from their predecessors – the banks – through
    earlier implementations
  • How you can build an exemption strategy to protect your customers and your
    revenue now
  • Best-practice authentication strategies for the most seamless experiences in
    the long-term

The 60 minute session is now available online in full – Click here to watch now.

WEBINAR: Signifyd + Forrester | Creating a Winning SCA Strategy in 2021

960 640 Guest Contributor

As the second phase of the payments services directive continues, the need for stronger customer authentication has serious implications for customer experience. However, the new regulation provides an opportunity for retailers to rethink their checkout process.

Join Signifyd’s Senior Product Manager of Payment Solutions Shagun Varshney and guest speaker, Forrester Analyst Jacob Morgan to explore the cost of compliance, new technologies, and potential negative customer impact. But with that also comes the opportunity to optimise payments for better conversion than ever before.

Register for Creating a Winning SCA Strategy in 2021 on 31st March 2021 at 10:30 am GMT where you’ll learn:

  • The current state of play for SCA in Europe
  • What eCommerce merchants can learn from their predecessors – the banks – through earlier implementations
  • How you can build an exemption strategy to protect your customers and your revenue now
  • Best-practice authentication strategies for the most seamless experiences in the long-term

Secure your seat and register here.

WEBINAR: The retail reset – Sign up now!

960 640 Guest Contributor

By Summit

According to finder.com, there was a 21% increase in time spent on social media last year, with Facebook & Instagram expected to overtake Google’s share of UK digital ad spending.

To find out more about this trend, Summit recently conducted a Voice of the Customer survey looking at consumers and their social media and social commerce habits and we received some amazing insights…

Did you know that 45% of people often find new products through social media?

Did you know that 60% of users have purchased directly through social?

Did you know that social media users aren’t betrothed to one platform? In fact, on average they use 3.8 different platforms regularly, so you really need to diversify platforms to reach customers through social.

On Thursday 25th at 11am we are hosting the second webinar in The Retail Reset series, “Are you too socially distanced from your customers?” where we will be discussing these insights in much more detail.

Summit’s very own Carl Hutchinson, Marketing Services Product Owner and Darren Wright, Product Strategy Director, will be hosting the session and will be joined by guests Joel Williams from TikTok and Aynsley Peet from Cox & Cox.

If you don’t want to miss this session, please sign up here: https://www.summit.co.uk/the-retail-reset-sign-up-now/.

Nuapay your payments and enjoy Speed, Security and Savings

960 640 Guest Contributor

Nowadays with changes to SCA, providing the right payment options is arguably the most important decision. Nuapay takes you away from the hassles of card processes, giving you access to a SCA compliant solution with no PCI requirement.

Keep up with the shift to mobile payments, open banking or recurring billing using our simple and secure solution. Explore our suite of non-card payment options, including open banking, direct debits and instant pay-outs.

We power many of the industry’s biggest players and would love to give you that same strength and depth. Book a meeting with our experts today.

Join our next  webinar.

WEBINAR REWIND: Direct to Consumer Ecommerce in a Post-Covid19 Landscape

960 640 Stuart O'Brien

If you missed last week’s Maginus webinar don’t worry – You can now re-watch the entire session online!

This is a time of uncertainty. We’re seeing a drastic shift in the retail landscape which is affecting businesses of all shapes and sizes. This is why a Direct-to-Consumer channel should be considered as an insurance policy against an uncertain future for manufacturers, brands and distributors.

The webinar discusses why setting up an eCommerce presence will help you secure ALL your sales channels – and help you serve your customers better in a post-covid 19 landscape.

In just 1-hour you’ll learn:

▶ The benefits and challenges of Direct-to-Consumer (D2C) eCommerce

▶ What D2C looks like in practice: Lessons learned helping Tommee Tippee go Direct- to-Consumer

▶ 20 min deep-dive into Magento Commerce

Click here to watch the webinar.

MAGINUS WEBINAR: Direct to Consumer Ecommerce in a Post-Covid19 Landscape

960 640 Stuart O'Brien

This is a time of uncertainty. We’re seeing a drastic shift in the retail landscape which is affecting businesses of all shapes and sizes. This is why a Direct-to-Consumer channelshould be considered as an insurance policy against an uncertain future for manufacturers, brands and distributors.

Join our webinar on July 15 to discuss why setting up an eCommerce presence will help you secure ALL your sales channels – and help you serve your customers better in a post-covid 19 landscape.

In just 1-hour you’ll learn:

▶ The benefits and challenges of Direct-to-Consumer (D2C) eCommerce

▶ What D2C looks like in practice: Lessons learned helping Tommee Tippee go Direct- to-Consumer

▶ 20 min deep-dive into Magento Commerce

July 15, 14:00-15:00

Register here: 👇👇

https://bit.ly/D2C_Webinar

NUAPAY WEBINAR: Open banking payments – A helping hand for business

960 640 Stuart O'Brien

By Nuapay

A wallet full of cards is a thing of the past. Today, payments should be easier with customers paying with freedom from a single device, the mobile phone.

This is open banking – seamless payments online, over the phone, or in a shop.  Nuapay’s solution is so effortless it inspired fast and easy cashless donations to Children in Need simply by tapping a giant Pudsey Bear.  And all mobile payments deliver a seamless SCA compliant experience straight out of the box.

Enjoy convenience at the click of a button with Nuapay. Sign up to our webinar to learn more.

Online shopping behavior: What COVID-19 changed and how to test it

960 640 Stuart O'Brien

When it comes to e-commerce, the current pandemic fortified the already booming position of online shopping in the daily life of an average consumer. The past few weeks have seen a change in behavior, with 45% of consumers opting for online shopping. But how lasting will these new habits be? What is different now, in comparison to how adopters of online shopping used to behave and experience it before the crisis?

Check out the full webinar here to learn more about the entire study and get all the insights!

The replicated study included 500 respondents split into 2 cells, with each cell exposed to one retailer (Amazon or Walmart) and 4 categories, both food ones (coffee, chocolate, and cereals) and one non-food category (cleaning products). They completed 2 eye-tracking & click tasks (which served to determine which products participants considered and what elements of product pages they found useful).

The first wave of the study was conducted in June 2019, and the second in April 2020.

Here’s what we found that could help brands gain competitive advantage:

Shoppers saw 36% more products compared to purchases before COVID-19!

Both prior and during the COVID-19 crisis, positioning is crucial for product noticeability, as our study showed that items placed in one of the top 10 positions on a PLP have a 34% higher chance to be noticed. Also, as a rule of thumb, the middle columns of the PLP perform better in terms of visibility than the lateral ones in a grid layout. Overall, a simpler PLP layout that is showcasing fewer products per page, with clear organization, ensures that a greater portion of content will be seen and explored.

The most significant change in the way respondents behaved was in the time shoppers spend on the retailer’s product list. It is substantially longer – from half a minute on average to almost 50 seconds! Not only is the exploration of product lists prolonged, but the average time spent per product is also higher – 0.17s more, or 11% longer. With an extended browsing time, comes higher visibility of PLPs – there’s a significant increase in the number of noticed products.

Purchase interest stays on a more or less same level – with a slight decrease in some categories (chocolate, cereals), but with leading brands remaining the same among the tested categories.

Consumers are scrolling further and noticing more on a PDP

The difference in product detail pages exploration is notable – they were explored for almost 20 seconds longer during the COVID-19 crisis. Respondents also scroll through the page much deeper, ensuring that a more significant portion of the page is seen – nearly 60% of shoppers reach the page end compared to usual ~5% who did in our other tests. This results in twice as many areas seen on a PDP, compared to the usual, pre-COVID browsing.

The areas above the fold – product image, product name, price, short description & add to cart – remain most visible and among most useful in reaching a purchase decision. However, some other areas are gaining in importance for shoppers, primarily – suggested products and customer reviews.

Basket size is the same, but its contents have changed

Pages for the four categories included in the study were all browsed longer, with coffee and cleaning products keeping the same purchase intent, and chocolates and cereals having a somewhat decreased number of considered products. Lesser-known brands that provide value at a lower price were taken into consideration for both cereal and coffee categories, while the interest for healthy cereal products and ‘greener’ packaging options for coffee increased.

In contrast, sanitizing properties and convenience of use rule our choices when it comes to cleaning products, while value packs, family, and variety packs that offer a bigger assortment of products at a competitive price in the chocolate category are two tendencies clearly influenced by the ongoing crisis.

Previous research has shown that, when unaffected by a crisis, consumers notice only a fraction of the products during normal browsing. So what are the ways you can optimize your website to gain a competitive advantage? From an online shopping strategy, or testing shopper behavior on specific websites, to tactical impact studies, know how to choose the right type of study to up your e-commerce game!

Here are the key takeaways – make sure to listen to the full webinar for more insights:

  • Shoppers spend more time browsing during COVID-19, on the lookout for new info and best value
  • This might be the right time to optimize your e-commerce strategy and assets
  • Consumer behavior is changing, so change with it!

Interested in learning more about e-commerce testing? Reach out to us at info@eyesee-research.com.