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Register for free to attend Linn Academy Virtual 2021!

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Join us online at Linn Academy Virtual on October 6 & 7 for the latest ecommerce insights & growth strategies – register for free to hear from speakers including eBay, Facebook Shops, Big Commerce, Pinterest Shopping, Payoneer, IMRG, Forrester, Kraft Heinz, Hotel Chocolat, ShipBob, Gorgias, Ruby Has Fulfillment, Inventory Planner and many more.

Experts from ecommerce, shipping, supply chain, performance marketing andmany  more will be joining us to share their expertise and experience on all the key opportunities and issues in retail. Sessions include growth strategies for marketplaces and social commerce, supply chain management and how to mitigate risk, inventory planning in uncertain times, how to successfully expand into multichannel retailing, strategies to drive conversion in the customer journey and much more.

Linn Academy brings together the biggest and brightest industry leaders, innovators and brands to shape the conversations on the future of ecommerce. We’ll share the insights needed to be at the forefront of the fastest moving landscape that vendors and retailers have ever experienced. It’s an exhilarating time in online retailing, full of opportunities as ecommerce growth accelerates beyond all predictions and new selling channels and innovations appear. Linn Academy will arm you with the strategies and expertise you need to succeed in this new retail era. Register for Linn Academy 2021 to be part of the conversation on the future of ecommerce – sign up now for free.

Register for free to attend Linn Academy Virtual 2021 

How Linnworks can help you sell better with a Total Commerce approach

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Commerce is increasingly happening in multiple online environments, wherever consumers are spending their time. Effortless consumption – the growing expectation for convenient shopping experiences  – is a priority for consumers. So for retailers to be competitive and drive growth, they need to be everywhere their customers want to shop – at Linnworks, we call this Total Commerce. Delivering an omnichannel experience through your selling channels and creating a frictionless experience so your customers can create a shopping journey based on their needs is the first step.

But Total Commerce means taking your selling strategy one step further to a complete multichannel retailing strategy where your brand is present in multiple selling environments. This can include marketplaces, social commerce, and any other emerging selling platforms. Rather than expecting your customers to seek you out, you need to be present in the channels where they operate day to day.

The key to successfully implementing Total Commerce is integrating your commerce technologies and multiple selling channels into a single selling and operations platform such as Linnworks. Having full visibility and control by connecting your major carriers and fulfillment services, alongside your own technology stack, will allow you to sync your operations across all selling channels. Automation of tasks across the logistics process, and complete visibility over business information, are essential for demand planning and stock management to ensure maximum profitability.

The effortless economy and evolution of selling platforms offers a huge opportunity for brands and retailers to scale up and grow. To achieve this, brands must commit to a Total Commerce approach both in their selling strategy and right across their operations to ensure they win the sale every time.

Book a demo to find out how Linnworks can help you sell better in 30 minutes 

 

Linn Academy Virtual is back – Secure your place today!

960 640 Stuart O'Brien

Linnworks is bringing together the biggest and brightest industry leaders, innovators and brands to shape the conversations on the future of ecommerce, sharing the insights needed to be at the forefront of the fastest moving landscape that vendors and merchants have ever experienced.

It’s an exhilarating time in online retailing, full of opportunities as ecommerce growth accelerates beyond all predictions and new selling channels and innovations appear.

Join us at Linn Academy 2021 to hear from senior retail leaders and ecommerce experts from Facebook, IMRG, Profitero, Forrester, eBay, Payoneer, Digital River, Tamebay and many more still to be announced.

Register now for FREE for the Linn Academy 2021 to be part of the conversation on the future of ecommerce.

October 6 & 7 2021

Click Here To Register

5 Minutes With… Linnworks CEO Callum Campbell

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In the latest instalment of our eCommerce industry executive interview series, we spoke to Linnworks CEO Callum Campbell about his company, the challenges the sector has faced over the last 12 months and its biggest opportunities going forward…

Tell us about your company, products and services.

Linnworks is a leading commerce automation platform that works with the world’s major marketplaces and sales channels including Amazon, eBay, Alibaba, Shopify, BigCommerce and Magento. Linnworks enables businesses to manage their multi-channel inventory, orders and fulfilment from a single dashboard and provides deep insights across sales channels and operations. Our mission is to help brands sell better by providing control and automation to their ecommerce operations.

Linnworks customers become total brands that can conduct commerce wherever their customers are. These are brands that are winning now and confident in their future. Through us, brands become totally empowered by not missing out on any opportunity to transact with customers and deliver on the promise of their brand.

By equipping brands and retailers to conduct commerce wherever their customers are, Linnworks powers businesses to drive growth and boost brand success. As both Amazon and eBay’s largest European commerce partner, Linnworks serves some of the world’s biggest brands including Ford, Belkin, Oatly, Toyota, Casio and FOCO.

What have been the biggest challenges the eCommerce  industry has faced over the past 12 months?

The major challenge for brands is ‘connection’ –  staying connected to their customers in the multiple environments where they are spending time, and connecting and automating commerce operations. Brands must overcome the complexity and cost of integrating technology and adapting processes to bring centralised commerce control across multiple channels, simultaneously. Linnworks solves this connection problem, making it easier for brands to take advantage of the growth of multi-channel commerce and participate in the effortless economy.

Consumers now want an effortless shopping journey, from discovery to delivery, so retailers need to consider each step of their transaction experience as part of their brand. This includes everything from product discovery to the checkout experience, shipping and payment options and the returns process. Brands must not only have a multi-channel selling strategy, but they also need to build a seamless end-to-end experience for their customers. When it comes to choosing a tool, retailers should aim to simplify their tech stack and select a solution that enables them to manage all commerce operations from one central dashboard or location. This includes inventory management, order management, payment solutions management, fulfillment, shipping and delivery management.

And what have been the biggest opportunities?

Online shopping increased dramatically in 2020, and while Linnworks found that many consumers plan to return to in-store purchasing, consumers have also become accustomed to the convenient services that were offered via online shopping during the pandemic and expect them to stay. Everything is now just a click away, and consumers expect the checkout process in their purchase journey to be no different. According to recent Linnworks consumer research, 46% of consumers will actually sacrifice cost savings for an overall convenient shopping experience, so implementing flexible payment solutions is one step in enabling a frictionless end-to-end experience for users. Additionally, customer demographics are changing. Millennials tend to be much more focused on the now versus saving money for the future, and more than half don’t have a credit card. Therefore, younger shoppers are looking for alternative solutions such as buy-now, pay-later (BNPL) which can enable their shopping habits and support convenience preferences. So for retailers, offering flexible payment options is a key component in enabling a frictionless purchase journey and delivering the purchase experience customers value, and therefore are more likely to drive loyalty and repeat purchases in the future.

WEBINAR REWIND: EU VAT changes – What ecommerce businesses need to know

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Don’t worry if you missed last week’s Linnworks webinar – You can now re-watch the entire session online!

The rollout of the new ecommerce VAT changes across the European Union took place on 1st July, 2021. These changes, which will impact on the growing number of online traders who are selling across multiple member states within the EU, are aimed at simplifying the seller’s VAT responsibilities.

Linnworks, Avalara and eBay convened for this webinar to find out what specific VAT changes were implemented, how these will impact cross-border trade and what action you need to take to make the most of the new ecommerce VAT package. With the aim of simplifying the collection, reporting and payment of VAT, this package has introduced new schemes such as OSS (the One-Stop-Shop) and IOSS (the Import One-Stop-Shop) and also implemented some changes to previous legislation.

Watch now to hear from Chris Gates – Product Owner, Linnworks, Christophe De Jaeger – Senior VAT Solutions Manager, Avalara, and Isabell Butterwegge – Product Marketing Specialist, eBay, with an overview of the key changes from July 2021 that will impact online sellers. Discover what action you need to take to update your current processes to be compliant, and what the VAT liability changes are for marketplaces and their sellers.

Click Here To Watch Again

Webinar invitation – EU VAT changes: What ecommerce businesses need to know

960 502 Stuart O'Brien

The rollout of the new ecommerce VAT changes across the European Union took place on 1st July, 2021. These changes, which will impact on the growing number of online traders who are selling across multiple member states within the EU, are aimed at simplifying the seller’s VAT responsibilities.

Join Linnworks, Avalara and eBay for this webinar on Thursday 22nd July to find out what specific VAT changes were implemented, how these will impact cross-border trade and what action you need to take to make the most of the new ecommerce VAT package. With the aim of simplifying the collection, reporting and payment of VAT, this package has introduced new schemes such as OSS (the One-Stop-Shop) and IOSS (the Import One-Stop-Shop) and also implemented some changes to previous legislation.

Register now to hear from Chris Gates – Product Owner, Linnworks, Christophe De Jaeger – Senior VAT Solutions Manager, Avalara, and Isabell Butterwegge – Product Marketing Specialist, eBay, with an overview of the key changes from July 2021 that will impact online sellers. Discover what action you need to take to update your current processes to be compliant, and what the VAT liability changes are for marketplaces and their sellers.

Click Here To Register

 

 

 

WHITE PAPER: The Linnworks Total Commerce Guide to Growth

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According to recent Linnworks consumer research, over 90% of shoppers start their product search on a marketplace and 76% have made impulse purchases via social channels due to the ease of purchase.

For retailers to be successful in the new, effortless economy, they need to be available to customers on whatever channel they prefer to shop, and on whatever device they have in hand. While it sounds like a challenge for retailers, as shopping and social platforms evolve to offer more ways to sell, this also presents significant opportunities for retailers to put their products in front of more and more shoppers. 

In the new Linnworks Total Commerce Guide to Growth, discover the biggest opportunities to expand your selling channels, what the benefits and challenges of each channel are, and how these ever-expanding range of commerce channels can fit together to drive your sales growth and customer loyalty.

In this guide, discover the vast opportunity to scale up and find new customers locally and internationally with marketplaces. Whether you choose a global marketplace like Amazon or Alibaba, where you can quickly drive sales and revenue growth, or niche marketplaces that specialize in a specific vertical like fashion, these offer ready made selling channels with a large base of active customers. The evolution of selling opportunities on social platforms is another way to put your products in front of highly engaged audiences. As ecommerce capabilities on social channels evolve at a rapid pace, selling on social means actively seeking out an audience for your products rather than waiting for them to discover you.    

Private label selling and B2B ecommerce are more rapidly growing selling channels that offer brands the ability to expand their reach into new markets. In the Linnworks Total Commerce Guide to Growth, discover more about these established and emerging selling opportunities, and the key steps you need to take to grow your customer base with new selling channels. 

Get the Linnworks Total Commerce guide to Growth. 

76% of shoppers say convenience is the key priority in choosing an online retailer

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But what does convenience mean to the consumer, and what does this mean for retailers building an online shopping experience?

Today’s ecommerce marketplace continues to grow at an astounding rate. This growth has resulted from an accelerated shift from brick-and-mortar stores to online shopping during the COVID-19 pandemic — creating an ‘always-on’ experience for consumers. In the new, effortless economy, customers expect to shop when and how they want. Whether it’s searching on a marketplace, or discovering new products in their social feed, shoppers are increasingly influenced by convenience and a frictionless purchase journey.

Linnworks latest research whitepaper unpacks the five key customer experience trends that will drive your online selling strategy in 2021. From frictionless interactions at every touchpoint, to payment flexibility and shipping and returns policies on the customer’s terms, discover why convenience underpins the five key trends in ecommerce customer experience, and how optimizing these touchpoints will help you capture every selling opportunity in the new, effortless economy.

Every point of interaction is a chance to win over the consumer – and if a retailer gets it right, your customers will reward you with increased order values,  more frequent purchases and greater customer loyalty.

Get Linnworks’ latest online shopper research whitepaper.