Commerce is increasingly happening in multiple online environments, wherever consumers are spending their time. Effortless consumption – the growing expectation for convenient shopping experiences – is a priority for consumers. So for retailers to be competitive and drive growth, they need to be everywhere their customers want to shop – at Linnworks, we call this Total Commerce. Delivering an omnichannel experience through your selling channels and creating a frictionless experience so your customers can create a shopping journey based on their needs is the first step.
But Total Commerce means taking your selling strategy one step further to a complete multichannel retailing strategy where your brand is present in multiple selling environments. This can include marketplaces, social commerce, and any other emerging selling platforms. Rather than expecting your customers to seek you out, you need to be present in the channels where they operate day to day.
The key to successfully implementing Total Commerce is integrating your commerce technologies and multiple selling channels into a single selling and operations platform such as Linnworks. Having full visibility and control by connecting your major carriers and fulfillment services, alongside your own technology stack, will allow you to sync your operations across all selling channels. Automation of tasks across the logistics process, and complete visibility over business information, are essential for demand planning and stock management to ensure maximum profitability.
The effortless economy and evolution of selling platforms offers a huge opportunity for brands and retailers to scale up and grow. To achieve this, brands must commit to a Total Commerce approach both in their selling strategy and right across their operations to ensure they win the sale every time.