A 5-stage blueprint for high-performance affiliate marketing programmes • eTailing Summit | Forum Events Ltd
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  • A 5-stage blueprint for high-performance affiliate marketing programmes

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    To help inform advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies, Rakuten Advertising has produced a 5-stage blueprint to design high-performance affiliate marketing programmes.

    The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – representatives from affiliate marketing specialists around the world – and includes insights from leading advertisers and publishers, including Harvey NicholsMicrosoftRewardBeyond ChinaRetailMeNot and others.

    The blueprint delivers a straightforward process to designing high-performance affiliate marketing programmes that find, engage and convert new customers, drive incremental revenue and build loyalty.

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