Marketplaces were born out of the so-called platform economy. This new form of commerce first appeared about twenty years ago, just after the explosion of the Internet.
Having witnessed the success of Amazon, Uber, Airbnb and Deliveroo, many businesses now want to create their own marketplace equipped with an efficient and global payment platform – a tempting but expensive business model, difficult to set up and risky.
Limonetik shares with you why Brands do not have to underestimate the complexity of what should be considered a full-fledged business project.
Read “Creating your own marketplace: a project to be taken seriously!” by Limonetik