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Stuart O'Brien to focus on refurbish electronics

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Online marketplace is to provide more choice for its customers with the introduction of a dedicated department for refurbished electronics for the first time.

The company says the move is as a result of consumers increasingly realising the advantages of buying refurbished products, with both sustainability and cost being key drivers.

This initiative to drive sales for sellers and further enhance the buyer experience comes as part of OnBuy’s recent announcement that they are seeking a second round of investment funding, topping up their previous funding round of £2.7m. 

OnBuy’s Refurbished Electronics will be supported by an integrated marketing campaign to ensure large consumer reach alongside a substantial retailer drive to onboard additional refurbished products.

The company says products will be in full working order with a warranty and will span everything from refurbished electronics including headphones, laptops and TVs, to household appliances such as vacuum cleaners and toasters, to toys including drones and scooters. It says all sellers have been carefully handpicked and vetted by OnBuy, and five refurbished grades are available.

Cas Paton, entrepreneur and founder of OnBuy, said: “This additional focus on refurbished products is part of our ongoing evolution and underpins our commitment to creating a fairer, more transparent marketplace that puts its buyers and sellers first. We recognised that our sellers have hidden gems and will be offering refurbished products from top brands for incredible prices. This will benefit both our sellers and buyers and further fuel the exponential growth which has seen us become one of the fastest-growing marketplaces in the world.”

Image by Markus Spiske from Pixabay

Lines blurring between human & digital retail customer service

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Capabilities that bridge the online/offline customer experience gap are set to be a key investment focus for UK retailers over the next two years.

That’s the conclusion of the latest report from iAdvize, which polled 50 senior UK retailers in its ‘Blueprint For The New Digital Store Associate In The Age Of Conversational Commerce’ report.

The findings revealed that, with 40% of UK shoppers now wanting human interaction in the online buying process*, customer service functionality that blends human and digital touchpoints made up four out of the top five investment priorities for retailers over the next 24 months.  

Almost two thirds (64%) of UK retailers plan to invest in live messaging capabilities with customer service agents – either through online messaging or chat functions. In app customer service agents (37%), social media influencers (21%) and online brand ambassadors (19%) also featured in the top five investment focuses when it came to customer service.

In the same way retailers are looking to deliver human interaction in online encounters, retail businesses also plan to use in-store staff to answer digital queries. Over half (58%) of the retail leaders polled as part of the research wanted to digitise store staff by giving them online capabilities, while two-fifths (40%) said they plan to use store associates to engage in digital conversational commerce when store footfall is light. 

Stuart Gordon, UK Country Manager at iAdvize, said: “Retailers realise that store staff need access to quality customer, stock and order insights in general, but even more so if they are going to make a valuable contribution to the online customer journey, successfully closing the customer experience gap.”

“There is a growing realisation within bricks-and-mortar retail that physical stores need to focus on what pureplays cannot do, rather than trying to compete on their home territory of price, friction-free convenience and ease of delivery.  And that means unlocking human capital to offer quality insight, delivered with ‘emotional’ human interaction,” he concluded.

You can download the full report here.

50% of Brits won’t use a card for small payments

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Almost half of Britons are still unwilling to use their card for small items.

That’s according to a YouGov Realtime survey, which shows that when asked if there are some sums too small to pay with a card, 47% said yes, while an identical 47% said it was always acceptable to pay on plastic no matter how small the bill.

YouGov says opinion splits strongly along generational lines, with older Britons being substantially more likely to reserve their card for larger payments than younger Britons.

For example, while only 17% of those aged from 18 to 24 won’t use their card for small payments, this figure rises to as high as 76% among Brits aged 65 and above. This is doubtless ingrained behaviour for many people; a result of the fact that in decades past transactions below a certain value were either against shop policy or incurred a charge.

YouGov also asked those who are reluctant to make small card payments what their minimum card purchase would be. The overwhelming majority (94%) wouldn’t go down to £1, while 78% would also consider a £2 purchase too low. Half (51%) would be unwilling to pay for something worth a fiver on card, but only 16% say the same of shopping valued at £10.

As such, the data shows that older Britons are setting their minimum card spend at a higher point than younger people. For instance, while 69% of 25 to 49-year-old Britons with a policy not to spend below a certain amount won’t break out the card for a £2 spend, this figure is 83% among those aged 65.

Likewise, while only 46% of 25 to 49 year olds in this group won’t use their card to make a £4 payment, this figure rises to 63% of 65 year olds.

Check out the full report here.

Smarter Payments Summit 2020 – Registration Open!

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Following an ultra successful debut last month, the Smarter Payments Summit will return in 2020.

And registration is now open for you to book your complimentary guest pass.

Our Approach

Taking place on September 8th 2020 at the Hilton London Tower Bridge, the Smarter Payments Summit allows senior professionals to share forward-thinking ideas, meet new partners and discover new ways to underpin their security strategies.

It’s entirely FREE for you to attend and your complimentary guest pass includes:

  • A bespoke itinerary of pre-arranged meetings with product and service providers who match your requirements and upcoming projects
  • Access to a series of seminars by industry thought-leaders
  • Networking with like-minded peers
  • Complimentary lunch and refreshments

How Do I Get Involved?

We have just 60 guest passes available, so register your free place today.

Here are 60+ reasons to attend the eTailing Summit

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We’ve got more than 60 good reasons why you should be attending the eTailing Summit, which takes place on February 11th 2020 at the Hilton London Canary Wharf.

This unique event has been tailored specifically for the ecommerce sector and will give you the opportunity to boost your business and client portfolio in 2020 and beyond.

At least 65 senior ecommerce professionals will be attending the event specifically to source new suppliers. If that’s not enough reason for you to attend, here are five more…

  1. Host a series of pre-arranged, face-to-face meetings with senior buyers sourcing new suppliers
  2. Enjoy more informal networking with our 60 delegates
  3. Hassle-free – no stand build to worry about
  4. Promote your products & services to potential new clients
  5. Full contact details of all delegates post-event

Our registered and pre-qualified delegates include representatives from:

  • BiGDUG
  • Brastop and Curvy Kate
  • Bulk Powders
  • Deckers (Ugg)
  • Dyson
  • Great Rail Journeys
  • Maidenhead Aquatics
  • Minor Figures
  • PhD Nutrition
  • Sass & Belle
  • Tata Global Beverages
  • Tifco Hotel Group
  • Trinny London
  • Walgreens Boots Alliance

Don’t miss out – Find out more about attending by clicking here!

Welcome to the eCommerce & Payments Briefing

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We’re delighted to introduce the eCommerce & Payments Briefing – your one-stop source of eCommerce, payments and digital customer engagement industry news, in-depth analysis, events and jobs.

The eCommerce & Payments Briefing is brought to you by Forum Events, the company behind the enormously popular eTailing Summit, Smarter Payments Summit, Digital Customer Engagement Summit and Digital Marketing Solutions Summit – highly-focused events that bring eCommerce & payments professionals and key industry solution providers together for one-to-one business meetings, interactive seminars and valuable networking opportunities.

We’ll be delivering the latest news and topical discussion from across the eCommerce and payments sectors, directly to the people who matter – through this online portal and a fortnightly email newsletter.

Our readership includes key decision makers from across the industry, plus the countless suppliers who provide the sector with essential solutions.

For all eCommerce & Payments Briefing enquiries, contact Craig Ross on 01992 666726 or email

Do you specialise in eCommerce Personalisation? We want to hear from you!

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Each month on eCommerce & Payments Briefing we’re shining the spotlight on a different part of the market – and in October we’ll be focussing on Personalisation solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help energy management buyers find the best products and services available today.

So, if you’re a supplier of Personalisation solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Craig Ross on 01992 666726 or email

Oct – Personalisation

Nov – PPC

Dec – SEO

Jan – UX

Feb – Customer Engagement Solutions

Mar – Mobile Optimisation

Apr – Conversion Rate Optimisation

May – A/B Testing Platforms

Jun – Multi-Channel

Jul – Affiliate Marketing

Aug – Email Marketing

Sep – Google Shopping

For more information on any of the above, contact Craig Ross on 01992 666726 or email

Image by rostichep from Pixabay